Blog Post #58- Social Media Marketing Campaign (Minor task #2)
This is the fully completed Instagram marketing campaign for my film.
https://www.instagram.com/p/DVXep9rDDpc/
https://www.instagram.com/p/DVuuXyDjJrm/
This is the first post, which is a casting call to look for actors.
This is the second post, which is an image of 2 paths which alludes to the plot of my film being the fact that Alex has 2 paths and needs to choose one.
This is the third post, which is showcasing the actors for The Second Path to the audience.
This is the fourth post, which is bloopers for the audience.
This is the fifth post, which is a playlist of the soundtrack used within the film.
This is the sixth post, which shows an image of the boys on the couch passed out to show the audience that the characters engage in illegal activities at some point in the film because they're holding red cups which symbolize alcohol.
This is the seventh post, which engages the audience by reminding them that the film is going to come out soon.
This is the eighth post, which uses kairos to show the audience that the film is about to be out which builds excitement within the audience.
This is the ninth post, which again uses kairos to show the audience that the film is coming out in less than half an hour which builds up more excitement for the film.
This is the tenth post, which shows that The Second Path is now available to viewers. This informs the audience by letting them know that they can now view The Second Path whenever they desire on YouTube.

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