Blog Post #55- Instagram Updates #2

 As my marketing campaign advances, so does the number of posts that are in regards to my film. I have continued to keep updating my Instagram account with new content to build more excitement and suspense for The Second Path.

For the first new post, I decided to make a playlist for the soundtrack of the film. The reasoning behind this was because individuals who enjoy the film whenever it releases may want to listen to the music that is within the film because they think that it sounds good. With access to the playlist, they can easily access any song that they would want to listen to that was apart of the short film. The Instagram post contains a screenshot of this playlist and the description of the post also has the link for the playlist on Spotify which allows users to access the soundtrack.

The second post shows an image that appears to be Alex and his friends passed out on the couch with drinks in their hand. I decided to create this image and use it as an Instagram post because within my film, Alex's friends come over to his house to drink and hangout. This post was also created for the purpose of putting emphasis on the fact that what Alex was doing was incorrect which is a factor for his judgement on how he should continue living his life. 

The third post shows an image of a paper being ripped open to reveal the title of my film with text that tells the audience that the film is coming out soon. This is one of my posts because it uses kairos to excite the audience and inform the audience that the film is almost available to them. If the audience knows this, they will probably be more inclined to checking the Instagram account to see any further updates on the films release date.