Blog Post #12- Target audience of my film

 All films usually have an audience that the film is mainly intended for. Films can have target audiences such as males or females and even older individuals or younger individuals. My short film, just like many others has a specific target audience that it is intended for but this does not mean that only this specific audience can view my film and enjoy it. 

The target audience of my film is mainly teenagers spanning from the age range of 14-18 years old. My reasoning behind this is because of the age of the characters within the film. The age of the characters within the film are between 15 and 16 years old so I think that an audience of teenagers could feel more connections with characters that are close to their age and create similarities with the emotions expressed by the characters of the short film with their own emotions. I also think that my short film which is a coming of age genre film can be beneficial to this age group because teenagers are in the middle of being a child and becoming an adult so a short film that shows thought processes that lead to maturation and better choices can influence teenagers to reconsider certain actions that they might commit because of the negative effects that they may have since they are approaching adulthood. 

My choice of marketing for my short film is also very effective with reaching my target audience. The reasoning as to why its very effective is due to the fact that a majority of the individuals who are on Instagram are teenagers. This allows my Instagram marketing campaign to reach my target audience so that they gain exposure to my film. Instagram is also one of the most popular forms of social media which just expands the opportunities that I have to reach the target audience for my short film.